Moderator Maria Gianotti, Head of Revenue Marketing at Unbabel, will discuss with panelists from Heinz Marketing, DemandBase and Drift how the marketing technology landscape has evolved during the past two years and share predictions for the future.
During this interactive discussion, you’ll learn:
- Which marketing technologies are a must-have to drive digital transformation within an organization
- Effective strategies that marketers are currently implementing with the help of AI and/or Machine Learning
- Product innovations that emerging Martech companies are focused on this year
Meet Our Speakers
Matt Heinz, President and Founder of Heinz Marketing
Matt has more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers.
Justin Keller, Vice President, Revenue Marketing at Drift
Justin is an award-winning B2B marketer who is disrupting the B2B marketing status quo. For the past 17 years, he has been building tech brands and marketing programs that people love. Justin has experience in integrating marketing, operations, sales and customer success at companies such as JazzHR, Visage, Whil and Sigstr.
Lisa Rapp, Vice President, Data Cloud and Privacy at Demandbase
Lisa Rapp is an '80s music fan who cares about consumer privacy and data. She's spent the majority of her 25-year career in the MarTech/AdTech ecosystem and thinks Demandbase has the best ABX software. Her career has been focused on helping clients and companies grow their revenue base with better marketing optimization by using data and identification to drive deeper personalization and more relevant content. While at Acxiom, Lisa ran the Identity Recognition Portfolio. At LiveRamp, Lisa was the Head of Data Ethics.
Meet Our Moderator
Maria Gianotti, Head of Revenue Marketing at Unbabel, and Lead Instructor of the Marketing Pillar of the Global Marketing Leadership Program with UC Berkeley Extension and the Marketing Institute of Ireland
Maria has 12-plus years of marketing experience in technology, financial services and retail/e-commerce sectors. Her focus areas include demand generation, digital marketing and sales enablement. She also serves as the past-president for the American Marketing Association San Francisco (AMA SF), the largest association for marketers in the U.S., where she focuses on providing opportunities for marketers to stay abreast of cutting-edge knowledge through networking and training.
